Social Media and Outreach

(Timed) 5-minute updates on data management:

  • What is your dataset?
    • What metadata standards are you using?
  • Where are you storing it? (multiple forms required)
  • How will the data be shared and preserved for future use?
    • Are you considering a Creative Commons License?
  • Documentation: how/where are you documenting your choices?

Next week: we will hear formal presentations from each group at the start of class updating us on the work assigned the previous week. Be prepared with short presentation and decide which team member is presenting each week.

Today’s Goals: Outreach and Social Media Plans

  • Outreach: consider your potential audiences

    • Where will you find them?
    • What is the best way to contact them?
    • Which member of the team is responsible for email blasts and/or personally contacting individuals?
      • Who will write the official copy that will go out to contacts?
    • Are there listservs, Commons/Facebook groups, similar projects whose developers you should contact?
    • Can you reach out to experts to request a formal or informal evaluation of your project?
      • Consultants can be paid honorariums, but if you are doing this, email me so I can start the process.
      • Consultants shouldn’t give tech support, or be contacted more than once a week
    • When is the best time to reach out? Do you need a list of deadlines?
  • Publicity and Web Presence

    • Do you want to design a logo and produce stickers to help promote the project?
      • A logo is important to ensure consistency across platforms. If no one in your team is particularly good with graphic design, consider reaching out to someone who is.
    • Even if there is nothing to put on it yet, public-facing pages and blogs help generate interest in the project and give users something to bookmark.
      • Where will the public-facing parts of your project live?
      • Do you need to purchase a domain?
        • Give me a domain name (i.e. yourproject.org)
        • Agree on a point person to manage the site (name and email)
        • We will support your domain for 2 years. The sustainability section of your data management plan should outline what happens next.
        • Consider whether it might make more sense to go with the Commons or other free options so as to maximize longevity
    • Who will be responsible for the visual design of the site?
      • Consider accessibility and responsiveness: site design should be friendly to color-blind and visually impaired users (image captions are key!) and themes should be responsive to mobile screens.
    • What information will you put on the landing page (e..g “about us” or “about the project” or a general, “welcome” page)? What other pages do you see yourself requiring?
      •  Consider publishing your documentation in full, both to help users understand how to read your data and to ensure potential replication
    • Do you need a social media presence?
      • Twitter makes it easy to connect with academics and identify potential audiences and similar projects
        • You can connect your site to a Twitter account to push updates
        • How often will you post from the account?
        • Who is responsible for monitoring the account?
          • “once you have begun a social media project, you must be able to sustain a consistent engagement. An ‘abandoned’ social media page will send the wrong message about your project” (DH@Berkeley)
          • Who has the passwords to the account? Who has the password reset email?
          • Are you just posting updates, or retweeting related items? (retweeting can help you gain followers and increase your visibility)
          • From DH@Berkeley:
            • AUTOMATION: If This Then That (IFTTT) is a free service that allows users to connect several ‘Channels’ (i.e. Google Docs, Facebook, Twitter, WordPress) and use ‘Recipes’ created by the community to automate workflows.Examples:
              • Log all Tweets on a spreadsheet in Google Drive [recipe]
              • Automatically generate a Tweet when I publish a new blog post [recipe]
              • Collect the usernames of everyone who retweets my posts [recipe]
          • Can you design some scheduled tweets to ensure a regular presence?
        • Facebook pages can be more community-driven, allowing users to reach out and post comments about the project (ideal for projects aimed at a wider audience)

Due this week

Discuss and make outreach and publicity decisions; begin designing your website. If you’re using the Commons, you’ll be able to start right away. If you don’t have access to your domain yet, draft the pages and web design plans (consider using Moqups (free to try–save a screenshot of your work). or Adobe suite, if you’re familiar with it)



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